5 Quick Tips to Maximize Your Online Giving Program

Your Online Giving Program is a vital component of your organization.  Can you imagine if it just went away?  What kind of impact would that have?  Yeah, let’s not think about that.  It’s unthinkable to not have online giving available to your donors.  Critical systems need to be constantly monitored and reviewed.  See if you can incorporate one of these 5 quick tips below to further strengthen your online giving program.

1. Oh… thank you!  I almost forgot.

Start by thanking your members. A simple, thoughtful, thank-you speaks volumes to their hearts. Churches are usually on top of sending year-end tax letters or receipts for gifts, but do you stop to acknowledge gifts in a personalized way? A simple thank-you card or letter is sufficient and effective in letting your members know you see and appreciate their charitable efforts.  *Don’t forget your volunteers that spend hours helping you in ministry.  Often these gifts are over-looked!


2. I can’t help if I don’t know the need.

Don’t assume your members know your needs. Utilize newsletters and emails to let them know specifically what your goals are, and how they can participate. The more specific you are with your goals, the more likely your members will feel connected to your ministry, and those you serve.  Reminding your attendees to “give” has far less impact than letting them know you need $700 to purchase warm coats and hats for needy families.


3. Wow, that was easy.

Don’t require your members to jump through hoops to tithe or give. Make sure your website includes more than one clear and prominent location to [Donate Now]. Include links in the text of mission accounts or other fundraising campaigns, so your congregation can respond in the moment. *Make sure you share your donation link in email correspondence, ministry reports, newsletters, and bulletins.


4. You changed their life.  Really.  You did.

Tell your members how valuable their support has been throughout the year  – this is essential to good stewardship. Success stories, especially ones that can show the personal nature of those you serve, are a powerful way to keep your congregations heart connected to your mission. Even small steps matter. If you don’t have tangible successes like “We were able to deliver 150 lifesaving vaccines to children,” then share how one life was transformed by your ministry.  When you share your outcomes remember to acknowledge how the financial sacrifices of your members were instrumental.


5. My donations are always acknowledged.  That means a lot.

Thank your members with no strings attached. They are the reason you can build a church, life changing ministry, or a well.  When your leadership takes their eyes off the goal, you stop practicing good stewardship.  Plan acknowledgements and thank-yous ahead of time and deliver them expeditiously.  Demonstrating appreciation always inspires a more joyful giving experience.