Keeping It Real-How Donors Want to Give

Acquiring donations can sometimes feel like an enigma. You’re requiring someone to give you money with no physical commodity being exchanged.  That is a real leap of faith.  Let’s look at this from the prospective of a potential donor and see if we can find some core consistencies that lead to a gift. Make Your […]

Donor Communications: It’s Not About You. Really.

Can you recall a time when you met someone and all they did was talk about themselves? It’s always a bit frustrating. Author, Tom Ahern takes this scenario and applies it to donor communication and reminds nonprofits that it’s not all about you, it’s really about your donors. How do you ensure you are not monopolizing the conversation with your donors? […]