Thomas Daugherty | MinistryLINQ

Refresh Your Year End Giving Strategy

All organizations that rely on donors to operate look forward to the increased generosity towards the end of the fiscal year.
That means the competition for donor attention is more intense. Donor’s mailboxes fill up with emotionally manipulative pleas and guilt is sometimes used from the pulpit. So how can churches and nonprofits make sure they stand out and are heard without falling into complacent traps?
Here are a couple of tips to reach your donors’ in a refreshing way for year-end giving.

Social Media Buttons-Helpful or Hurting Nonprofits

Social Media Buttons-Why Nonprofits Should Take a Second Look This is another case of “Best Practice” advice gone bad. I know why it happens, nonprofits and ministries feel the tug to keep pace with the fast tech changes and social media is often at the top of that list. So when someone touted the advice to […]

Apple Pay – Good For Nonprofits?

Apple Pay creates the ability to make a secure payment from a smartphone on a website with a single click. We know that the less steps a donor is required to make a gift, the better an organizations chances are for your donor to complete their gift transaction. Apple Pay auto-fills all the information that is stored associated with the card your donor is paying with.

Why We Developed our Q-Suite Products

Q-Suite is the heart of our product line. It really grew out of seeing a need for churches and ministries to be able to process online donations with a platform and technology that understood their special needs. Hear from key leaders at Cashlinq on the why & how of Q-Suite. “By allowing churches and nonprofit […]

The Human Element – Fundraising Innovation 2016

As the charity sector faces more competition every year- there is a simple, efficient way to stand out in the crowd…that won’t require you to hire a strategy firm, pay for loads of clicks or flashing lights. You won’t even need to overhaul your current cultivation strategy.

EMV Chip Cards: 7 Things You Should Know

Fraud liability for payment processing organizations will be switching for EMV chip card technology October of this year. Should your organization be doing anything to prepare? We have seven “things” you should know about the EMV Chip Card change that will help you determine if you need to make any changes.

PayPal- Not Donor Friendly

PayPal has been around for some time, and it provides a very convenient way for digital funds to be transferred between individuals, business and organizations. PayPal even promotes online donations for churches and non-profits advertising their free “donate-now” button that can easily be placed on your website. However, many of PayPal’s features actually work against […]

How To Lead The Charity Charge

I am at a unique place in my professional viewpoint as a fundraiser. After years as a development professional, my professional skills and my faith are now intersecting. These two areas are now informing one another and one of the passions that has come out of it is how churches could be leading in charity. […]

Turning the Spotlight on Your Missionaries

The mission field is exploding right now. Many areas of the earth are being reached with the gospel and experiencing a double digit percentile growth towards Christianity. The humanitarian work that many over sea ministries and missionaries are doing can be hard for us (Americans) to stay connected with, because their experience is outside of […]

How Real is “Donor Fatigue”?

When I was a fundraiser I attended many events. You receive invitations from your peers, and you also want to keep tabs on what is happening out there. When my role was reversed, the first thing I realized was how many times I was solicited. From the door to the end of the event, someone […]